Avoid liability for card fraud with EMV™-enabled terminals.
Credit card fraud losses, which topped $10 billion in 2014, typically are the responsibility of the card issuer. After October 1, 2015, everything changes. Fraudulent chip card transactions on non-EMV compliant terminals will result in the liability shifting to merchants, putting their businesses and reputations at risk. By embracing EMV technology, you’ll be protecting your business from the liability and your customers will feel better than ever about doing business with you.
EMV stands for Europay, Mastercard®, and Visa®, and is the gold standard of payment transaction processing for most of the world. This year, EMV chip cards – credit cards with small microchips embedded in them – are coming to the U.S. EMV improves payment security by making it harder to use cards fraudulently or even duplicate them.